It's been a long time since I started up my business, 22 years to be exact! Despite all the years, I'm always learning and trying new things to enhance the business both in my studio with new work, and when I sit down at my desk to manage everything. I recently added a loyalty program – BricQ by BricQ – to my website. You can now earn points for things like purchases, joining my newsletter, liking me on social, and referring me to a friend, earning real $$ off your next purchase! I'm happy to get to support my customer as much as you all support me!
I've also been working hard on my website to enhance the experience and give you new opportunities to learn about my process, check out the new video page, and I'm committed to keeping up on this blog and sharing more with you! Running a small business can be so overwhelming at times, you have to wear so many different hats, and really all I want to do is make jewelry!!
My dear friend Petra, who actually designed and launched my very first website back in the day, has launched a branding and marketing online course that has been so helpful to me and since I've learned so much, I wanted to share it with other small businesses like mine who are either starting up or need inspiration.
The course is called Start-up Ace and there are several options from one-on-one coaching to a free mini course. I took the Brand Roadmap Essentials course and found it so simple and easy to follow – I love that they have live Q/A sessions too! Not only that, they have branding tips and a ton for free information and helpful downloads.
Taking the course got me thinking alot about how I can make your customer experience even better and also gave me a great overview on how digital marketing all works together. It was an aha moment! They explained what SEO (Search Engine Optimization) is (using targeted keywords to get found online) which is helping me optimize my site so I can find more AFOL (Adult Fans of Lego) and amazing customer's like you!
If you're a small business looking to create a new branding and marketing plan, Start-up Ace is your go to resource! They've really helped me add a little polish to my website – no pun intended! Oh and get 20% off if you land here...
Okay, enough of this, I need to get back into the studio and make some LEGO® jewelry! 😅
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